What are the big 6 activities in digital marketing?

Digital is increasingly dominating our lives. Customers now conduct product and service research online before physically visiting stores, which makes a comprehensive digital marketing plan indispensable to a business’s survival. But with so many tactics and channels vying for our attention, how does an ambitious marketer even begin? What are the big 6 activities in digital marketing?

Here we present “Big 6” activities which form the cornerstone of every successful digital marketing initiative!

1. Content Marketing Is King of Engagement

Content marketing refers to the practice of creating and disseminating valuable, targeted information designed to attract and engage a targeted audience – think building relationships through informative blog posts, eye-catching infographics, engaging videos or social media posts.

Content marketing’s advantages are numerous. It builds brand recognition by highlighting your expertise within an industry; high-quality articles draw in leads when potential customers search for solutions; consistent creation keeps audiences engaged while cultivating relationships and cementing brand loyalty with your target demographics.

2. Search Engine Optimization: Get Found Organically

Imagine having to dig your way out from under an overwhelming heap of irrelevant website content; that is exactly the problem SEO strives to prevent. SEO stands for Search Engine Optimization and refers to improving the rank of relevant keyword-rich search results pages (SERPs) within search engines such as Google or Bing for specific search keywords on search engine result pages.

Why is SEO crucial? – Because most online experiences begin with search engine queries. By employing key SEO tactics such as keyword research and on-page optimization, SEO ensures your website ranks at the top of search results for terms relevant to your target audience – leading to organic website traffic growth and brand recognition without incurring additional advertising expenses!

3. Social Media Marketing: Establishing Communities Where Your Audience Lives

Social media platforms present an exceptional opportunity to build relationships, reach your target market and promote products or services. From Facebook’s extensive reach to Instagram’s visual aesthetic, each platform presents distinct strengths that enable businesses to find their ideal customers.

Effective Social Media Management depends on creating engaging content that connects with your target audience on social media, from industry updates and behind-the-scenes glimpses into company culture to responses to comments, answers to queries, interactive sessions or hosting interactive posts – remember social media is two-way!

4. Email Marketing Remains Powerful

Never underestimate the strength of email! Even as newer marketing channels arise, email remains one of the best methods of reaching your audience. Creating an email list allows for targeted campaign delivery based on subscriber preferences – thus guaranteeing higher engagement rates and conversions!

Crafting successful email marketing campaigns involves crafting engaging subject lines and designing visually pleasing content – as well as offering value or irresistible promotions – in your emails to prospective leads or existing ones. Email remains one of the most powerful digital tools at your disposal when nurturing leads with valuable info or running limited-time offers. Assuming you already have one established email list or two expanding it further with new subscriber data? Regardless, email remains one of the key assets in any digital marketer’s arsenal!

The Other 2: Expand Your Reach

Although the “Big 6” are an effective starting point, consider these additional strategies to bolster your digital marketing initiatives:

Affiliate and Influencer Marketing: When working in conjunction with influencers or brands that align with your niche, partner with them to tap their established audience and increase both parties’ awareness.

Paid Advertising: Google Ads provides an effective platform that helps reach a wider audience with ads that augment organic reach.

Pervasive Marketing: An Orchestra of Success

After understanding the six activities essential to any effective digital marketing campaign – content marketing, SEO, social media marketing, email marketing and affiliate/influencer marketing – here, you can use these components that often work hand in hand to produce successful digital campaigns.

An effective digital marketing plan requires constant learning and adaptation. If you want a deeper look into each activity and how it fits in with your digital plan, visit Pervasive Marketing, your one-stop shop for Affordable Digital Marketing Solutions including SEO Services, Social Media Management Services, Web Design Texas Services and Content Marketing services – we can help your brand navigate this ever-evolving digital landscape together and achieve online success!