How to find keywords for SEO?

How to find keywords for SEO?

Imagine crafting captivating website content but having none of it reach its intended target audience due to ineffective keyword targeting. Keywords serve as golden threads between potential customers searching online and your website content, yet finding suitable ones for search engines to attract targeted traffic remains challenging. So, How to find keywords for SEO?

Keyword Research Fundamentals: Building a Strong Foundation

Successful keyword research begins by having an in-depth knowledge of both your niche and target audience. Consider what problems your products or services solve for customers online and which keywords and topics would come up during an internet search for solutions. Brainstorm sessions with employees as well as competitor analysis can give numerous relevant keyword ideas that you could potentially implement into keyword searches.

Seed Keyword Brainstorming for SEO Success

Seed keywords serve as the cornerstone of any niche or industry; think of them as your starting point when conducting keyword research. Here’s how you can come up with effective seed keyword ideas:

Internal Brainstorming: Bring together your team and brainstorm related topics and keywords related to your offerings.

Competitor Analysis: Analyse what keywords your competitors are targeting to find any opportunities or gaps in the market.

Industry Publications/Blogs: Find trending topics and keywords relevant to your niche through industry publications and blogs.

Power Tools for Keyword Research

Keyword research tools are your go-to weapons when it comes to the SEO battleground. These powerful tools provide invaluable insights into search volume, competition level and related keyword suggestions – providing invaluable intelligence about their usage for competitive analysis purposes and to support future SEO work.

There are two categories of these powerful keyword tools

Free Tools

Google Keyword Planner provides limited data but serves as an effective starting point for finding keyword ideas.

With Answer the Public, intriguing long-tail keyword variations are identified from user queries based on longtail keyword suggestions provided by Answer the Public.

Paid Tools

Ahrefs provides an in-depth suite of SEO tools, as well as keyword research features.

SEMrush delivers advanced keyword research capabilities with competitor analysis and historical data storage capabilities.

Keyword Research in Action: Putting the Tools to Work

Now let’s see keyword research tools at work:

Enter Your Seed Keywords: Begin by inputting your desired keyword seeds into your chosen tool.

Explore Keyword Suggestions: Most will generate a list of related terms based on them.

Analyze Search Volume: Look out for words with sufficient search volume as this shows user engagement with that topic.

Assess Competition Level: Ideally, you want keywords with a balance of search volume and manageable competition.

Identify Keyword Intent: Identify the search intent behind each keyword – informational or transactional.

Beyond Search Volume: Selecting Keywords

Although search volume should certainly be taken into account when selecting the ideal keywords, competition between searches for each term also plays a key role in choosing appropriate phrases that attract targeted traffic and have higher potential conversion. Long tail keywords provide better targeting with greater chances of conversion than more generic terms do.

Understanding Search Intent and User Needs

Imagine someone searching for “running shoes.” Are they after informational (informational intent), or transactional intent – which involves buying specific pairs? Understanding search intent – the motivation for any given search query – is critical to SEO success, so optimize content to match all possible search intents to ensure users find exactly the results they’re searching for on your site.

Keyword Research Isn’t an End in Itself

Keyword research should be an ongoing journey that you monitor over time as search trends shift and competitor strategies change. Be sure to regularly track keyword performance, monitor industry trends and adapt your target keyword list as your SEO plan matures.

Pervasive Marketing: Gain The Power of Keyword Research

Mastering keyword research can open the doors to organic traffic and your SEO goals, with successful keyword strategies acting as the cornerstones for connecting with target audiences, driving website traffic growth and expanding business growth. Put your newfound knowledge to good use using online keyword research tools and resources like Pervasive Marketing‘s comprehensive SEO service that offers professional assistance navigating an ever-evolving SEO landscape and developing successful keyword strategies – let’s gain the full potential of your website together!


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