Digital marketing has earned a name and place in the world industry. It has become one of the world’s growing industries. Its worth is valued at more than $600 billion globally. This popularity and value are on one side, but the suspicions and wondering sentiments of many business owners are on the other side. They are still reluctant to accept it as an industry.
More than this is the question: Is digital marketing legit? They sometimes view it as an online scam, as they witness news of a new type of scam on the digital horizon almost every day.
The answer to the question, ‘Is digital marketing legit?’ Yes, it is legit. This industry remains legitimate as long as professionals run it and operate in digital markets. If it goes into the hands of non-professionals or unknowns, it loses legitimacy, as it will turn into a scam.
Therefore, finding a difference between a genuine and a shady agency is the responsibility of the client. Otherwise, he will lose both money and time and end up with frustration.
What Is Digital Marketing and Why It Matters
Like any marketing, digital marketing at its basics promotes products or services and entices people to buy the product or hire the services of a particular business. Every type of marketing has its own strategies and plans for promoting businesses.
Digital marketing has its own strategies. These may include SEO, link building, paid advertising, social media, email marketing, and content marketing. There is a remarkable difference between traditional marketing and digital marketing, particularly in terms of measurement.
Every move is measurable in digital marketing. In simple words, a business can track the number of clicks, leads, and ROI with precision.
Companies, irrespective of their size, weigh digital marketing in today’s online-first world as a real growth engine for their business, following SEO and speed optimization.
The Truth: Digital Marketing Is Legit, But Scams Exist
Is digital marketing legit? Absolutely, legit. Online businesses generate revenue through business growth achieved by targeted online campaigns through digital marketing, including SEO. In addition to this, there exist scams.
The reason behind this is the unrealistic promises by some marketers. For example, they promise “appearance and presence on Google search results pages within 7 days” or “100 leads within 12 hours”. All these unrealistic promises tag this industry as a scam.
Such catchy and unrealistic flags are not from true or professional marketers. That is why the selection of professionals is very crucial for your business growth.
How to Spot a Legitimate Digital Marketing Agency
Here are some signs that will ensure you that the agency you are working for is real, trustworthy, and not fake.
Strong online presence
Legit agencies keep their online presence almost 24 hours. Because what they say they practice.
Case studies & Testimonials
The agency presents past results as proof of its professionalism and genuineness.
Certifications
Partner badges extended by various large companies, such as Google, HubSpot, or Meta, also ensure the credibility of the agency.
Transparency
The agency will give you transparent pricing, offer you real promises, and keep the communication channel active all the time.
Tailored strategies
An agency does not practice to present and sell formula plans or cookie-cutter.
How to Avoid Digital Marketing Scams
To avoid digital marketing scams, the following advice will work:
Search or watch out for unreal agencies or freelancers. An unreal agency or freelancer will:
Guaranteeing you the ranking in a very short time is unrealistic.
Avoid sharing their technique, process, or reporting methods, as a matter of policy.
Offer services at a very low price that seems too good to be true for the required work.
Have no pages of review or portfolio to share with the client.
A cautious approach on your part will save you time and money and also lead you to a real agency or freelancer.
Benefits of Working With a Legit Agency
If you engage or hire the real, trustworthy agency or freelancer, the following benefits will await you:
Measurable ROI: Proper measurement will be available through transparent reporting.
Scalable campaigns: These campaigns give your business stimulus and growth.
Long-term growth: Promising long-term growth and sustainable results instead of fast false promises.
Final Thoughts: Is Digital Marketing Legit?
Digital marketing is 100% legit. For this, you have to partner with the right agency and the right people. Otherwise, you may become the victim of an online scam. It is a proven method or strategy that drives business and delivers results. At Pervasim Marketing, our specialists execute digital marketing effectively, delivering exponential growth to our valued clients.
