How to avoid keyword stuffing? The quality of any content is marred by keyword stuffing. Search engines also undermine the content that exhibits keyword stuffing. Search engines not only remove such content but also penalize the site by lowering its ranking. In a nutshell, content should have the following primary qualities:
- No keyword stuffing
- Valuable to readers
- SEO-friendly
Here are some strategies to achieve the goals mentioned above:
1. Focus on Quality Over Quantity
Engaging content need not harp upon keywords following the repetition path. What are the features of engaging content? The answer to this question has the following components:
Full of information, it aims to inform the reader with genuine information.
Full of entertainment for its audience.
Offer complete insight into the main topic for the reader.
The present writer presents their own unique perspectives on perceiving the topic.
To the point and abridged answer to the questions or queries submitted by readers.
When all these qualities are incorporated into the content, it becomes naturally genuine and includes all relevant keywords without forcing them in.
2. Use Synonyms and Related Terms
Synonyms are crucial in avoiding keyword stuffing. You can use synonyms of keywords. This will be double-edged for you. On the one hand, it will pique the reader’s interest and increase the likelihood of ranking for keywords with slight variations, and on the other hand, it will expand your vocabulary. We can take the example of a keyword like “stomach problems”; you can use farting, belching, rancid sourness, waterbashing, etc., to express different aspects of the same meaning with slight variation. This keeps the reader engaged and interested in the content.
3. Utilize Semantic SEO
Semantic SEO is a vehicle that keeps readers connected to the content. It strictly adheres to the context and meanings a user intends to know, rather than superfluous, unrelated meanings and contexts associated with the keywords. SEO optimises keywords. This quality makes the content rich in experience and interest for the readers. Semantic SEO empowers the content to be free from keyword repetition without any logic. In this way, content primarily relies on quality rather than keyword repetition and overstuffing.
4. Maintain Natural Language
Natural language is the primary vehicle to convey your thoughts, knowledge, and information. As the content’s target audience is human, a natural human flow in the description draws the reader in. Fluency with natural and organic words lifts the content from artificial, mechanised, rigid structural boundaries into the realm of naturality. Here, readability and quality are factors that engage people and elicit admiration. Mechanically, search engines rank content that is more fluent, replete with organic words, in a natural tone, and with engaging link building. The higher the quality of the content, the greater its chances of ranking in search engines. This quality also prevents overstuffing of keywords in an illogical and absurd manner.
5. Optimize Meta Tags and Headers
Meta tags and headers are the primary conveyers. They must be optimized. Images and text should convey the main keyword context. The whole structure of the text should not cross the scope of the main keyword. Further, in the technical aspect of headers and meta tags, the main keyword context should not be missed or ignored. Speed optimization parameters should be ensured. In other words, all components of the content should be interconnected into a well-knit structural unit, optimizing the main keyword. Any header that is irrelevant to the main keyword is considered a distraction and lowers the content’s search ranking.
6. Monitor Keyword Density
Keyword density describes the number of times a keyword appears in the content. This density limits the usage of keywords. Hence, it prevents keyword stuffing in the content. For keyword density, search engines sometimes issue instructions. They adjust their algorithms to achieve the optimal keyword density. In general, 1 to 2 per cent of the total words in the content should be the keywords. Exceeding this limit will overstuff the content with keywords.
7. Edit and Revise
Every first draft of content naturally has some flaws. There may be grammatical errors, some spelling mistakes, or repetition of keywords beyond the limit. Similarly, other structural flaws or inconsistencies may be found in the content. Therefore, it is recommended that after every writing, editing, and rereading, the content be practised to fix mistakes or structural flaws.
Conclusion
How to avoid keyword stuffing? Keyword stuffing is the primary flaw in any content. This flaw makes the content disinterested, disengaging, and lacking natural flow. It is a mechanical structure for machines.
At Pervasive Marketing, we have experts who create content in a natural human flow. This content meets all search engine ranking criteria.
